Louis Kravitz, the firm's founder and namesake, wrote the first pension plan approved under ERISA in Los Angeles. In 1981, he and a colleague crafted one of the very first 401(k) plans for a construction company that is still a client today. At a 1992 USC Tax Institute speech he introduced a revolutionary new way of comparing benefits that has now become the gold standard in the retirement plan industry. In fact, he coined the term in that lecture that is now actually written into the Internal Revenue Code, "new comparability."

In 1995, Lou's son Daniel Kravitz joined the firm. In the late 1990s the firm introduced executive retirement plans, called Cash Balance Plans, to many professional firms in law and medicine as well as a host of highly successful companies in all industries. These partners and owners saw huge increases in their pre-tax contributions with the Cash Balance Plan.

In 2004, Daniel became President, bringing with him a new vision for the firm in the rapidly transforming field of retirement plans. Dan and Lou also decided to form a sister company to better serve their clients by providing unbiased investment advisory services. They enlisted the help of Steve Sansone and Mark Davis to form Kravitz Davis Sansone, a Registered Investment Advisor.

Headquartered in Los Angeles, California, with offices in nine cities in the United States as well as international employees, in 2009 the firms were renamed Kravitz, Inc. and Kravitz Investment Services, Inc. They now fly under the unified banner of Kravitz, continuing to provide innovative plan design, unparalleled customer service, and unbiased advice to more than 1,000 clients.